Corporate Design

B2B Services Group Rejuvenation: Modernizing Commercial Maintenance & Painting Brands

Project Overview: Complete visual identity refresh and content creation for a business group spanning commercial facilities maintenance and commercial wall painting services.

My Contribution: Led the comprehensive rebranding effort to inject modernity, vibrancy, and approachability into existing corporate identities, ensuring they retained a strong foundation of professionalism.

The Challenge: The existing marketing content was outdated, failing to reflect the high quality of service offered by these established commercial entities. The brands lacked a unified, visually appealing identity marked by modern color palettes and dynamic detailing appropriate for a corporate audience.

The Solution & Execution: I developed a cohesive visual language that balanced corporate trust with contemporary appeal:

Vibrant Professionalism: Introduced fresh, vibrant color palettes and dynamic design elements that immediately signaled a modern, forward-thinking approach, moving away from dated corporate aesthetics.
Approachability Through Design: The visual strategy was carefully calibrated to be both friendly and professional, ensuring that while the look was appealing and modern, the underlying message remained one of reliability and deep industry expertise.
Unified Visual Authority: Created updated templates and content that established a strong, consistent brand identity across both the facilities maintenance and painting divisions, enhancing overall group perception.

This project demonstrates the ability to strategically apply modern design principles to traditionally conservative sectors, successfully bridging the gap between established corporate authority and contemporary visual appeal.